Keir Starmer is a new BOSS Magazine Cover Face

Keir Starmer is a BOSS Magazine Face — and his Top 5 global wins of the past year

There are leaders who inherit a country’s reputation — and leaders who rebuild it. Over the past year, Keir Starmer has focused on something quietly radical for modern British politics: making the United Kingdom easier to trust, easier to do business with, and harder to ignore.

Not through slogans, but through deals, defence coordination, and diplomatic “reset” work that aims to turn post-Brexit reality into post-Brexit advantage. In a year marked by geopolitical volatility — war in Europe, a reshaped transatlantic trade landscape, and intensified great-power competition — Starmer’s approach has been to anchor the United Kingdom to three pillars: European security, strategic trade, and credible alliance leadership.

Below are the Top 5 achievements from the last year that best explain why he’s earned a cover story — specifically in terms of strengthening Britain’s position on the world stage. 

 

1) The UK–EU “reset” that moved from symbolism to strategy

EU-Inc is a new special rule book for corporates outside national law

EU plans special rule book for corporate outside national law

Proposal would create a voluntary ‘28th regime’ for companies to operate across EU

EU-Inc is both an idea and a fast-forming political initiative to create a single, voluntary, pan-European company format (the so-called “28th regime”). The goal: a startup could incorporate once and operate across the EU under one corporate rulebook, instead of picking a national “wrapper” (e.g., FR SAS, NL BV, DE GmbH, etc.). (eu-inc.org)

Why it emerged
Even inside the Single Market, founders and investors still run into legal fragmentation: different incorporation rules, governance requirements, share/participation mechanics, option plans, round documentation, and complexity when expanding or relocating across countries. Supporters argue this slows down scaling and makes cross-border fundraising more expensive and uncertain. (Jacques Delors Centre) 

Ursula von der Leyen was selected for the BOSS 2026 cover

Why Ursula von der Leyen was selected for the BOSS Magazine 2026 cover. In the year leading into 2026, Ursula von der Leyen stood out as one of the most consequential political leaders shaping Europe’s direction in security, unity, and global influence. As President of the European Commission, she was widely associated with three headline-impact areas that likely drove her inclusion and cover selection:

1) Driving Europe’s biggest defense pivot in decades (“ReArm Europe”)
In early 2025, von der Leyen put forward the “ReArm Europe” initiative—an EU-level framework designed to unlock up to €800 billion in defense-related spending and financing, including €150 billion in EU-backed loans, alongside more fiscal flexibility for member states. The plan was explicitly framed as a response to heightened security threats and the need for Europe to strengthen its own defense capacity while sustaining support for Ukraine.

2) Sustained, structured support for Ukraine through long-horizon EU fundingBeyond emergency packages, the EU moved toward predictable, multi-year assistance architecture via the Ukraine Facility (up to €50 billion for 2024–2027)—a flagship instrument designed to support Ukraine’s recovery, reconstruction, and modernization. As Commission President, von der Leyen has been the most visible political face of this approach in EU messaging and international advocacy. 

3) Recognition for “European unity” leadership at the highest symbolic level

Carney in Davos 2026: "The power begins with honesty"

Overnight in Davos, Switzerland, Canadian Prime Minister Mark Carney delivered what I suspect will be recorded in future history textbooks as an era-defining speech. It is profound, accurate, and very relevant to another “middle power” like Australia.

Here is the full text of that speech:

“It’s a pleasure – and a duty – to be with you at this turning point for Canada and for the world.

Today, I’ll talk about the rupture in the world order, the end of a nice story, and the beginning of a brutal reality where geopolitics among the great powers is not subject to any constraints.

But I also submit to you that other countries, particularly middle powers like Canada, are not powerless. They have the capacity to build a new order that embodies our values, like respect for human rights, sustainable development, solidarity, sovereignty, and territorial integrity of states.

The power of the less powerful begins with honesty.