Why the cover is dedicated to GBW 2025 speakers
It documents “who shaped the agenda.”
A conference is fleeting; a cover and feature package preserves the people and ideas that defined the year’s business conversation and signals who the organizers consider top-tier voices.
It’s a strategic PR mechanism built into the speaker package.
GBW promotional materials explicitly position a BOSS cover/feature as part of what keynote speakers receive—global recognition, personal-brand strengthening, and media coverage.
It reinforces the event’s status through a media partnership.When the magazine is listed as a media partner of the event, the cover becomes a “public seal” that the forum is not only networking, but also a media platform that amplifies its leaders internationally.
Why this is important
Credibility & trust: being on the cover functions like third-party validation that helps speakers with investors, partners, clients, and recruitment.
Deal flow & visibility: it increases discoverability—people who didn’t attend can still identify the speakers and reach out afterward.
Ecosystem building: it strengthens a shared identity among participants (“these are the people driving the network”), which makes collaboration more likely.
Long-tail impact: the magazine extends the event’s influence beyond the dates/location by packaging the key voices into a durable, shareable reference point.
