Andrii Azarov, Founder of the GLOBAL DEVELOPMENT ALLIANCE international consortium (global-alliance.biz), entrepreneur with 35 years of experience, managing 40+ companies, organisations and projects; Chairman of the Higher Council of the European Association of Business Development.
Why the world keeps entering “new crises”
Over the last decade, the global economy has been living in a near-permanent stress test: financial shocks, political turbulence, economic downturns, pandemics, supply-chain disruptions, currency volatility, constant wars, energy price swings, high inflation and rising interest rates. These crises look different on the surface, but inside the business they trigger the same chain reaction:
- demand falls or becomes unpredictable
- costs rise (or cash flow collapses)
- credit tightens
- partners break commitments
- the workforce becomes anxious
- decision-making speed becomes more valuable than “perfect plans”
The anti-crisis methods are largely the same, regardless of whether the trigger is a pandemic, a financial crisis, a political crisis or a broader economic recession: protect liquidity, stabilise operations, renegotiate obligations, reduce complexity, pivot to what is in demand, and build partnerships that increase resilience.
Practical advice for the future (from my 35-year playbook)
If you want your company to survive not just one crisis, but many, treat resilience as a management system:
Build a cash buffer as a strategic asset, not “unused money”.
Keep your business model modular: products, teams, suppliers and channels should be easy to scale down and rebuild.
Diversify revenue streams: at least 2–3 independent sources, ideally in different customer segments or geographies.
Make “remote-first readiness” a standard (sales, service delivery, support, HR, finance).
Run scenario planning quarterly: base case, stress case, and worst case; with pre-approved actions for each.
Treat partnerships, clusters and consortia as an instrument of survival and growth, not just “networking”.


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