London, February 22, 2025 – The highly anticipated International Showcase Fashion Discover London took place on February 22 during London Fashion Week, bringing together a dynamic mix of emerging designers, fashion innovators, and industry professionals. Hosted in the heart of London - Devonshire Square, this prestigious event served as a platform for fresh creative voices to present their groundbreaking collections to an international audience.
The project Fashion Discovery London has evolved into an exciting new format for the 2025 season. Over the past two years, this project has been successfully developed and promoted in London by UA in UK Community and Volkova PR & Fashion Agency.
Previously structured as a photography competition and exhibition, the initiative brought together creative teams through an open call. Selected participants were randomly grouped and challenged to produce editorial shoots, which were then showcased in a month-long exhibition. Alongside this, the event featured fashion shows and pop-up spaces for emerging brands. The first season was dedicated exclusively to Ukrainian designers, followed by an expansion to international brands in 2023 and 2024.
For 2025, the organizers—UA in UK Community and Volkova PR & Fashion Agency—have taken a bold step forward, transforming the event into an official International Showcase during London Fashion Week. This means that twice a year, during LFW, the platform will host runway shows featuring international brands.
Looking ahead to the next season in September, we hope to expand even further by incorporating an exhibition of photography works by creatives from around the world who are currently working in London. This evolution marks a significant milestone for International Showcase Fashion Discovery London, reinforcing its position as a dynamic global platform for fashion and creativity.
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On Saturday, 22 February, The International Showcase Fashion Discover London featured a curated selection of designers from around the world, each bringing a unique perspective to contemporary fashion. From avant-garde silhouettes to sustainable innovations, the runway was a testament to the diversity and creativity shaping the future of the industry.
One of the standout moments of the evening was the breathtaking performance of models by Volkova Model Agency who effortlessly brought each designer’s vision to life. The event also fostered meaningful industry connections, offering designers a chance to engage with buyers, media representatives, and fashion insiders.Aleksandra Volkova, founder of the Volkova PR&Fashion agency behind the event, emphasized the importance of supporting rising fashion talents:
“International Showcase Fashion Discover London is more than just a runway show; it’s a movement dedicated to discovering and elevating emerging designers on the global stage. We are proud to provide a space where creativity thrives and new collaborations take shape.”
The success of the event again reinforces London’s position as a hub for fashion discovery and innovation. Looking ahead, International Showcase Fashion Discover London aims to continue its mission of championing the next generation of fashion leaders.
Partnerships and Debuts
This year’s showcase was made possible through a permanent strategic partnership with Devonshire Square, an exceptional venue that provided the perfect setting for the event. The historic location and versatile space of Devonshire Square added a unique charm, enhancing the overall experience for attendees and participants alike.In collaboration with Fashion Partner, the showroom Atelier Free, the event served as a bridge between clients and emerging designers. This partnership marked the debut of Atelier Free on the grand stage of London, offering a platform for young talents to connect with a broader audience and industry stakeholders.
We invite media and fashion professionals to support these brands and share their stories, helping to amplify their voices on the international stage.
International Showcase - Fashion Discover London during London Fashion Week
Organizers: UA in UK Community, Volkova PR & Fashion Agency
Models: Volkova Model Agency
Main partner - Devonshire Square
Fashion partner - showroom Atelier Three
Producer - Aleksandra Volkova
Host & coordinator - Konstantin Komov
Partners: Love Epil London, Hedonic Beauty
In-house Photographer: Konstantin Ivashyn, Daniel Turbert, Yana Udovenko
In-house Video: Bradley Shemmell, Yana Label
Main beauty team: Glow Company, UA in UK Community